Rory Sutherland, Vice Chairman, Ogilvy UK

Today, my guest is Rory Sutherland, Vice Chairman of Ogilvy UK, who works with a consulting practice of psychology graduates who look for ‘unseen opportunities’ in consumer behaviour – these are the often small contextual changes which can have enormous effects on the decisions people make. Before founding Ogilvy Change, Rory was a copywriter and creative director at Ogilvy for over 20 years, having joined as a graduate trainee in 1988.

Rory has variously been President of the IPA, Chair of the Judges for the Direct Jury at Cannes, and has spoken at TED Global. He writes regular columns for the Spectator, Market Leader and Impact, and also occasional pieces for Wired. He is the author of two books: The Wiki Man, and the best-seller Alchemy, The Surprising Power of Ideas which don’t make Sense, published in the UK and US in May 2019. Rory is married to a vicar and has twin daughters of 19. He lives in the former home of Napoleon III – unfortunately in the attic. He is a trustee of the Benjamin Franklin House in London and a Patron of Rochester Cathedral.