Kristen Berman, CEO/Co-Founder of Irrational Labs

Today, my guest is Kristen Berman, CEO and Co-Founder of Irrational Labs, a behavioral product design company, with Dan Ariely (a prior guest on HSU Untied) in 2013. Irrational Labs helps companies and nonprofits understand and leverage behavioral economics to increase the health, wealth and happiness of their users. She also co-founded Common Cents Lab, a Duke University initiative dedicated to improving the financial well-being for low to middle Americans.

Kristen was on the founding team for the behavioral economics group at Googleand hosts ones of the top behavioral change conferences globally, StartupOnomics. She co-authored a series of workbooks called Hacking Human Nature for Good: A practical guide to changing behavior, with Dan Ariely. Kristen is an advisor for Loop Commerce, Code For America Accelerator and the Genr8tor Incubator and has spoken at Google, Facebook, Fidelity, Equifax, Stanford, Bay Area Computer Human Interaction seminar and more.