Jonah Berger, Wharton Prof and Author of “Magic Words”

Today, my guest is Jonah Berger, a Professor at Wharton Business School and internationally bestselling author of Magic Words, Contagious, Invisible Influence, and The Catalyst. Jonah is a world-renowned expert on natural language processing, change, word of mouth, influence, consumer behavior, and why things catch on.

He has published over 80 articles in top‐tier academic journals, teaches one of the world’s most popular online courses, and popular outlets like The New York Times and Harvard Business Review often cover his work. Jonah has keynoted hundreds of major conferences and events like SXSW and Cannes Lions, advises various early-stage companies, and consults for organizations like Apple, Google, Nike, Amazon, GE, Moderna, and The Gates Foundation. Jonah has been featured in NPR’s Marketplace, Wall Street Journal, CNBC, USA Today, Fast Company Profile, Harvard Business Review, and The New York Times. Jonah holds a BA and a PhD from Stanford University.