Dan Ariely, Behavioral Economist and TED Speaker

Today, my guest is Dan Ariely, Ph.D., who is a Professor of Psychology and Behavioral Economics at Duke University, founder of The Center for Advanced Hindsight and co-founder of BEworks.  

Dan's research and writing lies between psychology and economics, focusing on how people behave and make decisions.  

Dan's TED talks have been watched nearly 10 million times and he is the author of several best selling books including:

Payoff: The Hidden Logic That Shapes our Motivations; Irrationally Yours: On Missing Socks, Pick-Up Lines and Other Existential Puzzles; The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home; Predictably Irrational: The Hidden Forces That Shape Our Decisions and The Honest Truth About Dishonesty: How We Lie to Everyone – Especially Ourselves (which also became the subject of a documentary movie).  It was a privilege to be able to interview Dan in person during his recent visit to Silicon Valley.