Brian Anderson, Partner at Sheppard Mullin

Today my guest is Brian Anderson, a Partner at Sheppard Mullin and Co-Leader of the Firm’s Sports Industry Team and Advertising Industry Team. Brian acts as the chief legal strategist for his clients, advising them on technology, commercial, and corporate transactions, as well as compliance strategies for advertising and data protection regulations.

He has significant experience helping clients in the sports industry, representing teams, leagues, governing bodies, investors, rights-holders, brand sponsors, and sports technology companies on commercial partnerships, sponsorship agreements, stadium and venue projects, media rights agreements, naming rights deals, intellectual property licensing, and the capitalization, formation, and launch of new sports teams and leagues. Brian has represented companies such as adidas, Mastercard, Duolingo, Chelsea Football Club, Arsenal Football Club, Bay FC (NWSL 2024), Block (Cash App), Under Armour, Burberry, Taylor Made Golf, FIFA, Thryv, Opendoor, GitHub, Red Bull Media House, and 23andMe.