Robert Cialdini, Author of “Influence” and “Pre-Suasion”

RobertCialdini_314x256Today, my guest is Dr. Robert Cialdini*, a renowned speaker and author of the iconic book “Influence: the Psychology of Persuasion” and President & CEO of Influence at Work, which focuses on ethical influence training.  pre-suasion_cialdini_book-209x300His book Influence has sold over 3 million copies, is a New York Times Bestseller and has been published in over 30 languages.  Charlie Munger has said “Robert Cialdini has had a greater impact on my thinking on this topic [Influence] than any other scientist…”  His latest book, Pre-Suasion:  A Revolutionary Way to Influence and Persuade, header_logo_largehas already become a Wall Street Journal and a New York Times Bestseller.

*with special thanks to Guy Spier


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Hsu Untied was originally a podcast started by Richard Hsu for lawyers; but which eventually grew to include entrepreneurs, venture capitalists, best-selling authors, athletes, TED speakers and TV/movie celebrities.


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